I can see the potential in NOW! I think it could be a really great show with some fine tuning.
Episode 2 was much better than episode 1.
I like Joel and Heather as hosts and I think they go well together but I do think way too much time is focused on them. I really am more interested in footage of the celebrities and what is happening in the camp.
Some things I would fix:
There is way too much replayed footage from what we saw on the normal show a hour before.
Let's see lots of unseen footage that couldn't make the normal show like a funny moment or a interesting conversation. There is more time spent on Joel and Heather promising juicy footage then what we actually get.
If watching live moments please less time of Joel and Heather talking over the camp conversations. It is very much pointless the way they are doing live footage right now.
When reading out the tweets avoid the hosts saying the #iamacelebrity hashtag on every single tweet. It makes that segment very tedious. And maybe avoid saying Twitter handles...perhaps have the handles appear on the bottom of the screen (with the comment as well) while the hosts are reading the tweets.
Less interviews and/or interview time with random radio / journalist people (not including Chrissie & Merv) Did anyone else find these quite boring? I really couldn't give a stuff what these people think. Zzzzz. If they must have these interviews keep it short. Camp footage is much better!!!!!!
I hate to sound like I am complaining. I just think the show could be much better if these issues were fixed.
Anyway I hope NOW! improves every night.