The problem is, with a pre-recorded format, there’s no other way to monetise BB beyond ratings/advertising, and the reason ratings are low is the lack of audience engagement. I’ll never understand why BB has failed to exploit technology, they have moved backwards while the potential for growth has boomed. A live late night feed would no doubt cultivate water cooler moments that get some buzz going. They could monetise it by a subscription fee for the duration of the show that not only allows subscribers to vote, but there could be live Q and A sessions with HMs, and viewer interaction with challenges And tasks. Just imagine if the audience had control of the green and red buttons by voting for choices to impact the HMs. This would also keep the HMs on their toes so they’re motivated and engaged, and undermine any guarded and contrived “media savvy” influencer types who are too concerned with their image to be entertaining. And of course casting…there’s a massive problem with lazy casting (speaking of influencers). The reason the OGs are so well loved is because they were mostly genuine people carefully chosen to create a great dynamic, then left to their own devices rather than manipulated and micromanaged by producers who think they know better.