The Duchess of Cambridge stepped out in her Sarah Burton-designed Alexander McQueen dress for Diamond Jubilee Service of Thanksgiving on Tuesday.
The delicate blush creation, reportedly custom-made for Kate herself, came complete with a ribbon sash and beautiful boat neckline, while the long-sleeves and slimline design emphasised Kate's tiny waist.
But with the real deal seemingly unavailable, fans have been rushing to snap up high street copies of Kate Middleton's beautiful lace dress, which come with a slightly more affordable price tag.
Just hours after Kate arrived at the 10am service, Asda reported a 35 per cent rise in sales of its £25 nude lace dress, with the item selling out online completely by the end of the day.
While it might not be a carbon copy of the McQueen dress - with a slightly pleated skirt and no sleeves sleeves - it captures that same design and distinctive colour - with the overall effect being undeniably similar.