HAHA...see how much I know about this stuff...lol!
I only got twitter and instagram because of Jade (and some of the other BB stuff). As I've mentioned way too many times, I'm a huge Lea Michele fan but I never bothered with this social media stuff because I know people find it all and bring it to the fan forum, so I don't have to do the work myself...lol. I had no idea this stuff just showed up because now that I have the apps on my phone (but only twitter no instagram on my tablet), I just check to see what people have posted themselves, not the other stuff. Clearly I'm not using it to its full potential. Then again, knowing what Ed is doing 24/7 would pretty much ruin my day, I would guess, so I'll just continue not to bother.
So, yes, it's easier than I thought, but I'm still not sure that people put as much thought into it as we do. We are special, you know!