I've complied all the BB clips from Sunrise this morning:
Okay, so I only got angry the more and more I watched this. What an absolute
MESS and a seriously wasted opportunity to promote the show properly!
I'm about to rant...
What annoyed me most is that these few days leading up to the first episode are Seven's prime opportunity to market the show to a very large number of people,
especially a demographic that is currently very dismissive of the programme the moment they hear the words "Big Brother". All you have to do is look at any of the BBAU social channels to see the
overwhelmingly negative views held by a vocal miniority towards the franchise and, while I understand this is inevitable in today's world, Seven are not doing themselves any favours in changing people's minds when they pull publicity stunts like the hot mess of 31 minutes they aired on Sunrise this morning. Seven have clearly worked so hard to change the format, wiping as much of the "old" Big Brother away and evidently trying to produce a slightly more polished version, yet they still pandered to the whole "evil" Big Brother concept and the mindless, childish entertainment that people half-expect (and complain about) from the old format. The "punishments" Sam was made to do this morning also somewhat implied that these were the Nomination Challenges, without referring to the larger-scale Basement activities we've seen in the promos. There were even sex jokes made. What is their marketing team thinking?
Why not utilise that crucial airtime this morning to talk about
why the show is different this year? Y'know, tell an already largely skeptical crowd
why they should watch it, not turn them off before it even starts! Sam Mac should have been told to explain (and almost pitch) the differences of this season compared to what Australia has seen previously, and tell us why this version is going to standout from the rest. Sam Mac should
not have been made to do silly gags, dance around the backyard while the studio team all laughed like children, and show-and-tell the exact same stuff that people have already heard a thousand times. I mean, how many times are we going to be told the number of cameras in the house?!
The messaging is also very unclear. One minute they're referring to the game as though it hasn't happened yet, using wording like "none of the HM's know this yet", but then next minute they're discussing what happened after the HM's first arrived. It's confusing. Why not reiterate that it's pre-recorded? It's not like people don't know. Be transparent. And be consistent.
Also, if I'm not mistaken, we are the first country in the world to adopt a brand new structure of Big Brother after so many years playing with another. Almost nothing about Seven's show is the same, which is fantastic, but they are still not doing much to separate it from previous years and help transition the typical Australian viewer into understanding this without completely jarring them.
There is truly
so much potential in this version but the opportunities to attract viewers, ratings and ultimately change the many preconceived ideas about this show are just continuously being lost!!
/end rant
the Theorist is back