Whoopsie daisy, i must have misread. Why is BVOD a standalone number then?
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BB 2025 season ratings thread
- Thread starter Sctb88
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Because now it counts to the numbers you see for the reach and average. It just shows you what the split is.
Fair enough. I think "reach" is a pretty strange metric for TV stations to be telling potential Advertisers; just 1 min TV or 15 sec BVOD viewing counts.
Who knows? Maybe TV stations are trying to count every last fleeting viewer, given overall broadcast TV viewing is in freefall and has been for years.
Or maybe Reach is a useful metric for TV programs which most people do not watch from start to finish, like Olympic Games, Test Cricket Matches, etc.
They call it reach as in "that's a bit of a reach".