BB 2025 season ratings thread

[ProductionPlant]

I hope next year will be longer because, for me, it takes about three to four weeks to really get involved in the show. If I don't know the housemates it's not the same for me; I end up just watching without the same level of excitement until I start to connect with the people.

If you look at it through the commercial side, the recent numbers give 10 and Paramount a strong hand when they’re dealing with agencies. Big Brother has delivered consistent reach across both linear and BVOD, which lets them go into negotiations with actual proof that the format lifts total audience rather than just patching gaps in the schedule. For advertisers who locked in inventory during those early weeks, they would have secured spots at some of the cheapest CPMs in the market. 10’s base rates sit lower than Seven and Nine, yet Big Brother ended up delivering competitive reach and solid co-viewing. That means agencies walked away with more audience than they paid for, which is the kind of thing they remember when they’re planning the next quarter. This also gives 10 room to nudge their pricing up in specific breaks around Big Brother or bundle premium BVOD inventory with the linear spots. When a network can show both uplift and consistency across platforms, it changes the way buyers treat their slate. I’d be surprised if 10 isn’t already using this in their upfront conversations.

 

[BBantUK07]

I’m glad it’s been doing well and 10 took a risk bringing it back that looks to have paid off well for them.

I mean if you take out any former knowledge or ideas of what big brother is, there definitely has been some solid eps this season and not a bad season overall.

But i am definitely expecting and hopeful for a better season next year as I’m assuming they’ll put in a bigger budget, get more experienced crew and more thought into the series. I’m not expecting perfection, just a slight improvement at minimum.

I highly doubt they will, but I’m hoping just because it’s rated well they don’t get ahead of themselves and try and pull a stint like a celeb series as well or a massive 12 week series, as I think that’ll be overkill, I think an 8 week series is perfect.

 

[Brekkie]

I hope next year will be longer because, for me, it takes about three to four weeks to really get involved in the show. If I don't know the housemates it's not the same for me; I end up just watching without the same level of excitement until I start to connect with the people.

Absolutely - it doesn't even feel like it's really got going yet.