Global BB Watcher
Long Time Reader
Australia has a large population 55+
They all watch the news!
You pretty much summed up the direction of free to air Tv in Australia, it is totally going to die with the older generation. The newer generation has Tv at their finger tips and don't want to sit down at a pre scheduled time to watch a show with adverts. Is it just me or is OzTAM completely out dated? As we live in the future would there not be a better way of calculating the actual exact numbers and not just the five mainland metropolitan markets?