And go give i-view a hit if you haven't already, kudos to ABC & it's going to do this ÉVERY WEEK
Doctor Who premiere exterminates iView records
ABC had a massive online ratings win for its digital delivery service, thanks to the Gallifreyan's fan appeal.
It seems that iView is most definitely cool now, with the ABC stating that the premiere episode "Asylum of the Daleks" had 75,900 plays in a single day, the largest number of daily views recorded for the service.
As we previously reported, the ABC will be making the new series of the popular sci-fi show available via iView, immediately after the episodes air on the BBC in the UK each Sunday at 5.10am AEST.
If the numbers of viewers stay high, this could be a wake-up call for the Australian TV industry ,which still finds itself heavily criticised for failing to offer popular overseas shows to the local audience in a timely fashion.
cnet.com.au
And another interesting article here -
http://itechreport.com.au/2012/09/02/abc-and-doctor-who-the-biggest-blow-to-piracy-ever/
ABC and Doctor Who. The biggest blow to piracy ever
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The ABC has done something unprecedented in Australian TV. They released a popular show (Season 7 premier of Doctor Who) online 10 minutes after it was shown in the UK.
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Piracy is a market correction. It supplies content that is being demanded but being unmet. In supplying the show to Australians, the ABC realise that it can compete with piracy on equal standing. In fact may actually be better that piracy, for Doctor Who sells merchandise, which the ABC is able to sell via it’s Online and ABC shopfronts, so Doctor Who in real terms is advertising for ABC shops.