I get the feeling we may be about to be shafted again on this one.
During the noms, it was clearly pushed to us that everyone was nominating Jake and Gemma to get rid of Gemma. And Sandra and David because they want David gone; etc. Theoretically the public votes to save every pair *but* Jake and Gemma, presuming because the noms were all "yeah, sorry Jake, collateral damage", Gemma will be the one the housemates pick when it comes time to separate the pair.
And whacko, double backflip time - the housemates also smell a rat, and "instantly" (on our screens anyway); Jake gets the flip. Because "tactics". It will be a mass, telepathic realisation for the HM's; and we'll never get to see why Jake has either fallen out of their favours, or Gemma has redeemed herself to them to cause the shift. And so the public don't get what they thought they were voting for.
Producer speak for this scenario is "GREAT TV!"; viewer speak is "yeah, don't waste money on votes because we know we're powerless afterall".
So to answer the original question: nope, don't like it at all.