I know it's going to generate interest, and will probably deliver solid ratings, but since when should interest in Big Brother be generated by one of the housemates altering their appearance? It's so superficial. The compulsion to tune in should be to see how events/conflicts/relationships in the house and between housemates unravel. The events, promotion and interest should be generated from the housemates themselves, and require minimal effort on the part of the production team. Relying on stunts like this to keep people interested is very difficult to sustain in the long run - it's symptomatic of a dying show. We saw the same thing in BB08, with the Pamela Anderson and Carson Kressly visits. They are going to burn themselves out eventually.