Rubberduck
Blonds that get meaned at
The problem with the current Jump-In website and ~tweeting along with the show~ is that it doesn't promote discussion. It's essentially talking into a void. Who care's that 53% of people would have done what Priya & Katie did. It's a superficial statistic, and does no favours for the show other than create the illusion of interactivity. What has kept the BB format alive for ALL THESE YEARS? DISCCUSION! I don't know how much traffic the official site received, but I DO know that as someone who rarely visited the official BBAU website, I loved coming here to talk about what was happening with other members. The live updates had a ripple effect, regardless of how much ad revenue they got for updating their site with live content, it DID support the show and the fanbase. If the show continues to bleed viewers, it won't be because the "format is tired" (or whatever lame excuse Ch9 will pull out of their arse), it's because they ripped the discussion out at it's root. Hashtags and retweets only have so much value in the face of social media, but as Tim said Ch9 don't realise that!