Power corrupts... but so does money': Big Brother host Sonia Kruger reveals housemates will be fighting for cash prizes in new season twist
The countdown to Big Brother 2014 has well and truly begun.
And with only a number of days to go before Monday night's season premiere, host Sonia Kruger has dropped a bombshell.
The popular 49-year-old presenter revealed to Daily Mail Australia there will be a wicked twist to this year's series and that for the first time in Big Brother history, incentives in the form of cold hard cash will be introduced to the house.
'Money is going to be very significant in the house this season,' Kruger hinted.
'In the past, the only kind of monetary element has been the prize money in the end but I don't think that's the case this time around.'
Explaining that the addition has the potential to change the dynamic between the housemates, she added: 'If we know that power corrupts we also know that money corrupts so there could be a lot of temptation placed in the way of the housemates.'
Similar to the way contestants can obtain small strategic advantages that upset the balance of power, the housemates will be challenged to win prize money throughout the 12 weeks they are in the house.
The difference being that while power plays are only temporary, any money won will undoubtedly be of use on the outside.
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Earlier this week, the program's executive producer Alex Mavroidakis also revealed a sportsman who has 'flirted with greatness in Aussie rules' will be among the contestants entering the house.
Remaining coy however, he told Daily Mail Australia: 'Being an "Aussie Rules" footballer does not mean you have played in the AFL - in exactly the same way as being a "soccer player" doesn't mean you have played in the World Cup.'
'We also have an ex-professional tennis player – and no, he hasn't won Wimbledon.'
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