…because this is a long one it will be in 2 parts…
PART ONE:
…alright folks… get your cup of coffee ready because this is going to be a long one!… I’m going to dissect this Ad almost frame by frame because basically… it’s totally pathetic and is a complete bad cliche’ from start to finish… right!… here we go… this is the Ad… (it’s only an image of it because it won’t let me put the video on here… hence the breakdown)…

1)…a black and white shot (to emphasise the misery of it all of course) of the poor lonely old pensioner sitting sadly in his lounge room…

2)… he’s looking at photo’s of ‘the good old days’ when he used to play lawn bowls with his friends (still in black and white for dramatic effect)…

3)… here he is… looking so sad and lonely… being a real sad misery guts and just staring into space… (they should’ve inserted the
‘memories… so much sweeter than they are!’
soundtrack in the background for even more dramatic effect)… it’s still in black and white for the dramatic effect of course…

4)… but lo and behold!… a care worker suddenly appears like magic!… she’s even in colour while the rest is in black and white just to emphasise her almost angelic importance… he’s saved!… his life of misery is over!… hallelujah!… may the lord be praised!…

5)… she shakes the walking stick and then says…”walkies!”… while giving him an ‘all knowing’ smile… take note:… the whole scene is now in full colour to show that his whole life is suddenly alive!…

6)… oh look!… he’s suddenly alive!… the look on his face says it all… “oooooh… WALKIES!”…

7)… that’s right… show her helping the feeble old pensioner up… (just to emphasise on how much care he needs)… note:… the 4 bowls in the foreground on a GLASS TOP TABLE and the one on the window sill (where’s the other one on the sill?)… isn’t she taking them with her?… it’s bloody obvious where they’re going…

8)… …awwwww!… doesn’t old mate look so chuffed?… oh look there are the two bowls on the window sill now!… the other must’ve just been out of shot… thank god for that… there’s no use breaking up a whole set is there?… um… don’t forget to take them with you care worker when you go…

9)… oh okay… we’re on the way out the door now… yeah that’s right… put on the heavy duty raincoat because it must be absolutely pissing down outside… (where’s her raincoat?… we don’t want her catching a cold… who will look after our hapless pensioner?)… oh yeah… don’t forget his hat to make him look even older and more pathetic… really?… (who actually wears a hat like that nowadays?… they went out in the 1950’s for gods sake)… um… don’t forget his bowls!… huh!… some carer!…
END OF PART ONE… cheers.
PART ONE:
…alright folks… get your cup of coffee ready because this is going to be a long one!… I’m going to dissect this Ad almost frame by frame because basically… it’s totally pathetic and is a complete bad cliche’ from start to finish… right!… here we go… this is the Ad… (it’s only an image of it because it won’t let me put the video on here… hence the breakdown)…

1)…a black and white shot (to emphasise the misery of it all of course) of the poor lonely old pensioner sitting sadly in his lounge room…

2)… he’s looking at photo’s of ‘the good old days’ when he used to play lawn bowls with his friends (still in black and white for dramatic effect)…

3)… here he is… looking so sad and lonely… being a real sad misery guts and just staring into space… (they should’ve inserted the



4)… but lo and behold!… a care worker suddenly appears like magic!… she’s even in colour while the rest is in black and white just to emphasise her almost angelic importance… he’s saved!… his life of misery is over!… hallelujah!… may the lord be praised!…

5)… she shakes the walking stick and then says…”walkies!”… while giving him an ‘all knowing’ smile… take note:… the whole scene is now in full colour to show that his whole life is suddenly alive!…

6)… oh look!… he’s suddenly alive!… the look on his face says it all… “oooooh… WALKIES!”…

7)… that’s right… show her helping the feeble old pensioner up… (just to emphasise on how much care he needs)… note:… the 4 bowls in the foreground on a GLASS TOP TABLE and the one on the window sill (where’s the other one on the sill?)… isn’t she taking them with her?… it’s bloody obvious where they’re going…

8)… …awwwww!… doesn’t old mate look so chuffed?… oh look there are the two bowls on the window sill now!… the other must’ve just been out of shot… thank god for that… there’s no use breaking up a whole set is there?… um… don’t forget to take them with you care worker when you go…

9)… oh okay… we’re on the way out the door now… yeah that’s right… put on the heavy duty raincoat because it must be absolutely pissing down outside… (where’s her raincoat?… we don’t want her catching a cold… who will look after our hapless pensioner?)… oh yeah… don’t forget his hat to make him look even older and more pathetic… really?… (who actually wears a hat like that nowadays?… they went out in the 1950’s for gods sake)… um… don’t forget his bowls!… huh!… some carer!…
END OF PART ONE… cheers.