I'm not sure if what they feel is genuine or not. But what I am sure of is the timing of their little talks is impeccable.
For example, when Skye & Ryan were having their little make up chat, Cat chose that exact moment to have her break up chat with Lawson followed by her going around telling all the hms. She is cunning, she turned the focus off the other two and it worked.
Nek minnit, Travis is back and Clawson not only change their mind but escalate their dog & pony show to a pash session. A sure fire way to get the other hms talking and quality airtime. Again, it worked. We hardly saw Travis and Clawson was the main storyline.
I hope they do have genuine feelings for each other because I'd hate to think they would hurt someone just to be a storyline!