What's up with all this panic and sudden animosity towards Ed. I think the guy truly cares for Jade and would not deliberately use Jade in order to further his image with the public. If anything, I honestly believe he is very much protective over her which I think is much more romantic than anything else. Its very obvious to me that he is attracted to her and I don't see how some people are blinded to it. I also can understand that they are extremely busy period of their lives and not to mention the geographical barrier makes things even more difficult, but I hope people give them the space and time to work things out and to try to figure it out all out.
The best thing that ever happened to that guy is Jade. To let her go would be the biggest mistake. He is still has chance with her. If he doesn't capitalize on it , I would hope that she finds her Prince Charming one day and doesn't ever look back