I remember, years ago, Kerry Stokes cheerfully referring to one of the top rating reality shows they had, maybe MKR back in its heyday, or some other show I was then watching, which is why it pricked my ears, as 'a shit show'. They give the public what they want attitude. That really stuck with me.
That was still when Seven was at the top... Not when they’re in the middle of an overhaul hoping to win back viewers. BB seems to be the cornerstone of winning back prime demographics.