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Report: "Uncertain future" after "ratings disaster"

So peaked at the third series (often the case) but interesting series 7 was up on series 6. Bit more of a drop for series 8 but really wasn't enough to warrant the axe.
The average for season 8 is a bit misleading. Once the season was deeply underway, the daily shows were sometimes reaching a maximum of 650,000. It was only the eviction shows that manage to boost its average. The ratings at points of the season were bad for the standard of 2008.
 
I wonder how accurate that ratings info is for the earlier seasons. There's no sources for it, and the individual season pages don't have any info/sources either...
 
The average for season 8 is a bit misleading. Once the season was deeply underway, the daily shows were sometimes reaching a maximum of 650,000. It was only the eviction shows that manage to boost its average. The ratings at points of the season were bad for the standard of 2008.
Ah, that's a good point. A huge difference if it rises from 500k to 1.5k versus if it goes from 1.5k to 500k. I still think the Ten version had at least one more season in it, and then who knows. Perhaps the 4m who tuned into Masterchef in 2009 would have all suddenly become Big Brother fans! :D

When both Nine and Seven wrapped up I think it was pretty clear the show was done. In a way because the final Ten season made so many mistakes it actually had a lot more potential moving forward because it was far clearer what mistakes (also known as Kyle) needed rectifying, and unlike Seven they still had the goodwill built up from previous seasons meaning fans would have given it a chance.
 
So peaked at the third series (often the case) but interesting series 7 was up on series 6. Bit more of a drop for series 8 but really wasn't enough to warrant the axe.

Season 6 was up on season 5, but Season 7 was down on Season 6. The screenshot lists Celebrity Big Brother but is missing Season 8. Season 8's average was 0.86 million viewers, lower than what Nine got with its first two seasons.

The whole table for reference:
Screenshot 2024-04-20 at 14.19.28.png
 
The way things are going, I wouldn't be surprised if 10 in Aus and Three in NZ both disappeared at some point in the next few years. Three (owned by Discovery Warner Bros) recently announced they're dumping news altogether and will lay off between 200 and 300 people. And 10 has always struggled to hold market share. Even TVNZ which is government owned and fully commercial is running at a loss. As a state owned enterprise it's expected to be profitable and earn income for the government.

FTA networks are facing a difficult battle against all the competition from streaming services. The FTA advertising pie continues to shrink.
As I was saying...

Network 10 is in ‘total turmoil’ and may not survive as Australia’s third commercial broadcaster
 
We’ll see. I think the key to getting Ten out of this slump is getting a decent streaming platform off the ground and likely pivoting back to more of an edgy youth oriented focus.
The problem is (hopefully you can read the article at its new URL) the TV advertising pie is shrinking rapidly and 10 has just lost two of its biggest draws (Bachelor franchise and Masked Singer).
 
The problem is (hopefully you can read the article at its new URL) the TV advertising pie is shrinking rapidly and 10 has just lost two of its biggest draws (Bachelor franchise and Masked Singer).
The Bachelor(s) has been on borrowed time a few years whilst Masked Singer is just too costly.


Seems a second Survivor season will partly fill the gap next year so they will invest in content that pays, but like with most the industry nowadays its an extension of a franchise known to work.

Bringing this back on topic sadly after what Seven did Big Brother is probably considered by the industry in Australia to be a franchise that doesn't work now, although it's potential high volume of content would work in it's favour.
 
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