I feel sorry for Jade as I think she has genuinely fallen for Ed. Ed is different to the guys she has dated, Ed represents security and stability. Qualities that Jade has lacked in her previous partners. She is throwing herself onto to Ed, whilst it is cringeworthy to watch, but Jade is following how she feels and acting on it. When she leaves big brother and has space from Ed, she will realise how pathetic she looked and will probably kick herself over it. Why I feel sorry for her is because it is happening on National TV. I also went through something similar, where a guy was giving me mixed signals and instead of seeing it for what it is, my heart danced to a different beat. In hindsight, I think 'wow what an idiot I was', but thankfully for me, it wasn't on National TV.
I don't think that Jade is coming from a space of "I'm too hot and everyone should want me". I think she is in an environment where the general consensus is that the sun shines out of Ed's #### and he is Prince Charming. When Ed entered the house at first, even I thought he was hot, but after watching him for awhile, the shine has worn off. We have seen Ed,s behaviour in throwing Jade under the bus. Ed should stop with the kissing and cuddling and telling Jade, NO, enough is enough. But instead he jumps into her bed and taken up permanent residence. So no doubt, Jade will think, they have grown closer as a couple.
I can't wait for the girl intruder, and I hope one of them is hot and single.