Haven't you heard? That's the new trend for taking her down
Don't forget she's BORRRINNNGGG for the millionth time. They really don't have alot to go off.
Fact is - Jade has provided the main story line this year with Ed. She's not a true 'entertainer' as such but i've been far more interested and intrigued watching her relationship with Ed than watching a few lame pranks which are over and done with before you can blink. You either love it or love to hate it and that's what generates viewers/discussion as its something we've watched it develop over the last 3 months.
Anyway, Jade will always be relevant and JADE FOR THE WIN!