As I have stated before, I suspect this year is the testing grounds, to see if the show can hold down good ratings. Shorter season, smaller budget. I think we should begin to see more money spent on the show if it gets renewed (especially on an indoor stage).
I have to admit, I'm watching the live stream more than I am watching the edited episodes, because quite frankly, there's so much that you miss out on and you see less of what the housemates are really like. Production could easily decide to cut things, splice a few clips together to depict a housemate saying something when they actually said something else, and they could put more focus on the "storylines" they want you to see (such as the whole Holly-Colin romance angle).
In any case, back to the budget, and with a longer season possible next year and possibly having more to spend on an upgraded house, dedicated companion shows like a Friday Night Live/Games equivalent, would be another step in the right direction. They're going to take small steps each year, see how it impacts the ratings, and go from there. Worst possible case is ratings crash by the third season of the Network 10 deal (2027) and the show gets put on the shelf again for the next 4-5 years afterwards.