I'm reminded of a time, about 2006, watching the BBUS feeds, when the camera operator zoomed right in on a cigarette packet which was left standing up on a table in the yard. It was kinda surreal that they would do that.An additional article:
![]()
BIG BROTHER goes interactive as Paramount launches next-gen ad suite
Paramount Australia is giving advertisers a front-row seat inside the Big Brother house, rolling out its new Contextual Advertising Suite to connect brands with key moments on screen.tvblackbox.com.au
Looks like it has something to do with this:

