Interesting sav. Gave me pause to think. In past comparisons. The obvious ad campaign of social media now as opposed to the past.He is not a fan favourite. Most people on social media hate him, Mat and Xavier.
Social media now can only dilute, obviate or outrightly torpedo some contestants.
The natural organic voting is a thing of the past. Its advertising. Not that fussed but any winners now have that asterix of not being truly worthy from genuine public opinion without prejudice.
Just drunkenly musing