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No offence to anyone over 55 but the simple fact is that your spending becomes more habitual and therefore that makes you less attractive and less valuable to advertisers. Under 55's (and yes this is a bit of generalisation - but it's how the money is spent so like it or lump it) are far more valuable to advertisers.

So a program can have 5million seniors watching, but the advertisers will spend more money advertising to a show that gets 200k under 55's watching. This is why a show like Big Brother can still make money even though it's total people ratings are low (because Australia has a high 55+ demo).

bleachy_dude, sorry to correct you, but, in the global marketing world, the most valuable marketing opinion of all, is a woman in her fifties, closely followed by women in their forties and then men who have retired (for some strange reason, retired men suddenly become interested in shopping and advertisements). Advertisers want their opinion more than any other.... so, advertisers would never disregard them.

Station programmers on the other hand, do not possess such intricate understanding of the human mind. They tend to still put enormous faith in 'ratings', which were never accurate. To understand how ratings were achieved, you need to realise it always depends on honesty and vigilance from the people who have a 'ratings monitor' in their houses. It is nothing more than a box that is plugged into the TV with a designated number for each person who lives the house. The number correlates to previously gathered data - age, income etc. Each person is supposed to log on or off, even if only for a few minutes, every time they look at a TV screen. Each monitor is supposed to be representative of the viewing habits of a large percentage of the population. If the viewer is not turning on/off, there is no chance of knowing who is or isn't watching. When people fall asleep in front of the TV, they are showing up as a positive rating on a show. People who don't log on, and watch TV for hours are not being counted in the numbers. Remembering that each individual is representative of tens of thousands of other viewers in that same age/income/lifestyle group, it makes a huge difference if they log on or not.

Also, the figures are never accurate because it doesn't account for people who watch a show on a live computer based TV connection, or those who watch a show on a computer once it has been uploaded to the channel's website. These two groups are the younger viewers, thus the 'ratings' are not accurate.
 
If the viewer is not turning on/off, there is no chance of knowing who is or isn't watching. When people fall asleep in front of the TV, they are showing up as a positive rating on a show.

Taking liberties Miss Tickle, but I found the quoted portion amusing. With their usual target audience being the teens/tweens I can see a lot of them falling asleep before 10 p.m. Perhaps the ratings are actually WORSE than what we thought :-).
 
bleachy_dude, sorry to correct you, but, in the global marketing world, the most valuable marketing opinion of all, is a woman in her fifties, closely followed by women in their forties and then men who have retired (for some strange reason, retired men suddenly become interested in shopping and advertisements). Advertisers want their opinion more than any other.... so, advertisers would never disregard them.

Station programmers on the other hand, do not possess such intricate understanding of the human mind. They tend to still put enormous faith in 'ratings', which were never accurate. To understand how ratings were achieved, you need to realise it always depends on honesty and vigilance from the people who have a 'ratings monitor' in their houses. It is nothing more than a box that is plugged into the TV with a designated number for each person who lives the house. The number correlates to previously gathered data - age, income etc. Each person is supposed to log on or off, even if only for a few minutes, every time they look at a TV screen. Each monitor is supposed to be representative of the viewing habits of a large percentage of the population. If the viewer is not turning on/off, there is no chance of knowing who is or isn't watching. When people fall asleep in front of the TV, they are showing up as a positive rating on a show. People who don't log on, and watch TV for hours are not being counted in the numbers. Remembering that each individual is representative of tens of thousands of other viewers in that same age/income/lifestyle group, it makes a huge difference if they log on or not.

Also, the figures are never accurate because it doesn't account for people who watch a show on a live computer based TV connection, or those who watch a show on a computer once it has been uploaded to the channel's website. These two groups are the younger viewers, thus the 'ratings' are not accurate.
I'm not going to disagree with you on your questions regarding the validity of the ratings. I have my own suspicions. OzTAM and mathematicians believe that the sample used on our ratings is statistically within 2% accuracy.

On the point of online viewing - OzTAM have begun including those kinds of views into ratings. I think it's 15% of current sample.

However all of that is ABSOLUTELY and TOTALLY irrelevant. Because regardless of whether the ratings are correct or not, it is what we use here to buy and sell advertising.
If it wasn't working for them, they would stop or change. all three commercial networks have joint-ownership so they wouldn't be paying if they weren't able to use the ratings to sell advertising.
 
'It's time to shake things up!' Sonia Kruger promises four new Big Brother housemates who 'will change everything'
By Amy Croffey for Daily Mail Australia

Published: 21:07 AEST, 26 October 2014 | Updated: 21:07 AEST, 26 October 2014

  • Numbers have quickly diminished in the Big Brother house over the past couple of weeks but that is all set to change drastically.

    In a new Channel Nine promotion starring presenter of the hit reality show, Sonia Kruger, four new characters are set to enter the mix.

    About to go in on Monday night's show, the foursome 'will change everything' according to the pregnant host.

    Scroll down for video

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    New housemate alert! Four new characters are set to enter the Big Brother house on Monday night including Penny - aka The Body

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    Shake things up! Lina, dubbed The Soul, will also enter. The new additions are set to 'shake things up'

    'It's time to shake things up,' the 49-year-old starts off.

    'Four new powerhouse players are here. They're the four next door.


    'Four new forces to be reckoned with. New blood, new energy, a whole new era.

    'The new housemates will change everything,' Sonia says.

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    Work cut out for him! Richard The Brain might be able to teach Skye a thing or two

    Big Brother teases four new intruders in latest promo
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    Channel Nine have also revealed pictures of what the new foursome will look like but are keeping tight-lipped on any extra information.

    First up in is Penny, who has been dubbed The Body. The raven haired stunner poses with one hand on her very toned hip wearing a revealing black crop top.

    Showing off her very taut stomach and a healthy does of cleavage, the beauty just might send hearts racings - including Ryan, David and Leo's.

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    New love? it's believed that Tom The Heart, and the other three, will enter residency in a concealed room elsewhere in the house

    Lina - aka The Soul - cheekily makes the peace sign in her shot as she beams for the picture.

    Richard enters as The Brain, who will have his hands full with Skye, while an unshaven Tom goes into the locked up pad as The Heart.

    Calling them the 'four next door', it's believed that they won't go straight into the main house but will enter residency elsewhere in the house at first.

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    Glowing! Presenter of the hit reality show Sonia Kruger says, 'it's time to shake things up'


    Read more: http://www.dailymail.co.uk/tvshowbi...usemates-change-everything.html#ixzz3HFVJBIfQ
 
So if Lina wasn't Boog Redux, would the Daily Mail still think that making a standard peace sign to camera was 'cheeky'?
 
'He'll teach Skye a thing or two!' Big Brother's new housemate Richard aka The Brain is 'known to correct people' and could help the ditzy blonde with her vocabulary
By Amy Croffey for Daily Mail Australia

Published: 20:26 AEST, 27 October 2014 | Updated: 21:14 AEST, 27 October 2014

  • http://www.dailymail.co.uk/tvshowbi...le-help-ditzy-blonde-vocabulary.html#comments
    She's known for her blonde moments but Skye could come away from the Big Brother house with a brand new vocabulary.

    New intruder Richard Hordern-Gibbings, 25, who has been dubbed The Brain by the Channel Nine reality show, is known for his 'command of the English language', according to his business partner, Hugh Minson.

    The former AFL player, who started up online company Nexus Notes with the Macquarie Banker, told Daily Mail Australia on Monday that 'he's known to correct people when they are wrong'.

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    Help a girl in need! New intruder Richard Hordern-Gibbings, 25, who has been dubbed The Brain in the house is known for his 'command of the English language' and could help Skye with her limited vocabulary

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    Brainbox! He 'backs himself as an English scholar', his business partner and former AFL player, Hugh Minson told Daily Mail Australia on Monday

    'He really backs himself as an English scholar,' the former Port Adelaide player added.

    'He might teach her [Skye] a thing or two.'


    Richard, who was born and raised on a hobby farm in the Adelaide Hills, was banned from watching TV during the week as a child so he has read a lot of books.

    He has finance and law degrees under his belt and Hugh says, 'he's bloody hard working', so he won't give up on the Gold Coast babe too soon despite her once uttering:

    'The English languages have so many words that mean the same things!'

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    Blonde moment! Hugh says Richard 'is bloody hard working', so he won't give up on the Gold Coast babe too soon and she could come away from the house with a whole new vocabulary

    Hugh, not only works with Richard, he has also travelled and lives with him, and says he's 'a legend' and 'is super smart'.

    'He is just so laid back. I think the Australian public will warm to him.

    'He is a ripper bloke. He is the kind of guy you would want to go to the pub with,' Hugh added to DMA.

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    Easy going! 'He is just so laid back. I think the Australian public will warm to him,' Hugh said

    He doesn't think he'll be the kind of person that will instigate arguments and believes he will actually be the 'problem solver'.

    The pair set up Nexus Notes in June in their garage and so far it's been a huge success and is already profitable.

    The site allows university students in Australia and New Zealand to sell notes and make some cash and they hope to expand the service to the States next year.

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    Everyone's friend! He doesn't think he'll be the kind of person that will instigate arguments and thinks he is actually a 'problem solver'

    Read more:
    Read more: http://www.dailymail.co.uk/tvshowbi...lp-ditzy-blonde-vocabulary.html#ixzz3HM26in48
 
'You already sound annoying!' The housemates get to know their neighbours while love rat Lawson, 23, admits his discomfort that Cat, 31, is much older
By Amy Croffey for Daily Mail Australia

Published: 22:05 AEST, 27 October 2014 | Updated: 23:07 AEST, 27 October 2014
  • http://www.dailymail.co.uk/tvshowbi...son-admits-discomfort-Cat-older.html#comments
    Lina, Richard, Penny and Tom didn't take long to introduce themselves to their 10 neighbours in the Big Brother house on Monday night.

    Shouting their greetings over the wall, things got off to somewhat of a rocky start when Ryan told Lina, 'you already sound annoying!'

    But when the foursome popped around for some dinner later, the main housemates couldn't hide their excitement especially since they took a platter of delicious food and an overflowing ice bucket with them.

    Scroll down for video

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    The four next door! Lina, Richard, Penny and Tom didn't take long to introduce themselves to their 10 neighbours in the Big Brother house on Monday night

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    Taking a snipe! Shouting their greetings over the wall, things got off to somewhat of a rocky start when Ryan told Lina, 'you already sound annoying!'

    Realising that they would have been watching in the outside world, Lawson felt the need to explain his relationship with Cat to Penny.

    He told the 30-year-old dancer that he has 'fallen for and has feelings for Cat'.


    'We both know that is wrong but we didn't mean for it to happen.'

    'I didn't expect to have feelings for her. She is 31, I'm 23,' he also said, clearly uncomfortable with the age gap.

    Big Brother housemates meet four latest intruders
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    Dinner time! The newbies were invited over for dinner and to get to know their neighbours better

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    Settling in! They took a platter of delicious food and an overflowing ice bucket with them

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    Awks! Ryan managed to put his foot in it again when he asked Richard, aka The Brain, about his resemblance to Edward Cullen played by Robert Pattinson

    Ryan managed to put his foot in it again when he asked Richard, aka The Brain, about his resemblance to Edward Cullen played by Robert Pattinson.

    While love rat Lawson was hot on his heels to pipe in that the banker was also like Harry Potter star, Daniel Radcliffe.

    Richard didn't seem too impressed with the lads but the laurels from the originals didn't stop there.

    Big Brother housemates have awkward meeting with intruders
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    Uncomfortable! Strategy players Priya and David noticeably didn't let their guard down while the four spent time in the main house and it's something that Lina said made her feel uneasy

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    Uncomfortable conversation: Realising that they would have been watching in the outside world, Lawson felt the need to explain his relationship with Cat to Penny

    Skye also complimented Penny on her likeness to 'an Avatar' character and questioned if she had ever had Botox. She told the Gold Coast blonde she didn't but Skye didn't believe her.

    Strategy players Priya and David noticeably didn't let their guard down while the four spent time in the main house and it's something that Lina said made her feel uneasy.

    'I feel like they were very inquisitive, which I guess is to be expected... but there’s some housemates you can tell that are trying to suss us out more than others.'

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    No sleep! A new task has been set with the simple rules - you snooze, you lose

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    Getting flirty! Big Brother first called Travis and Marina into the Comfort Zone - a place filled with candlelight, cushions and food - to coax them into slumber

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    Devoted! Aisha was also taken into the comfotable room after Travis kicked up a fuss and demanded that he be let out

    Meanwhile, a new task has been set with the simple rules - you snooze, you lose.

    To ensure they win their luxury budget they must stay awake with just four roomies permitted to sleep at any one time.

    Big Brother, being Big Brother, is trying to coax the guys into slumber and first called Travis and Marina into the Comfort Zone - a place filled with candlelight, cushions and food.

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    Not a care in the world! Cheaters Cat and Lawson almost lost the task for the house when they began to fool around under the sheets

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    Handsy: The love cheat and the midwife started up a relationship despite Lawson having a girlfriend in the outside world

    But since the pair have been accused of flirting in the past, Travis kicked up a fuss and demanded that he be let out because he'd prefer to spend time with his Baby Aish.

    'I think it's him being an idiot,' David later told Big brother about the incident.

    When Big Brother asked him if he thought Tavis was losing the plot, he said: 'I don't think Travis had a plot to begin with.'

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    Hot and heavy! Travis and Aisha got in trouble for closing their eyes as they kissed in the hot tub and were given a warning by Big Brother

    His tantrum upset the 30-year-old Russian care nurse, who promised to speak to the PDA-filled pair to order them to stop implicating her in their love triangle.

    Cheaters Cat and Lawson almost lost the task for the house when they began to fool around under the sheets.

    The same thing happened to Aisha and Travis when she straddled the 24-year-old Victorian in the hot tub the were kissing with their eyes closed, something that is against the rules.

    Read more: http://www.dailymail.co.uk/tvshowbi...dmits-discomfort-Cat-older.html#ixzz3HM2QXAPB
 
She's sure to steam up our screens! New Big Brother housemate Penny's raunchy past revealed as dancer strips down in sultry snaps
By Alicia Vrajlal for Daily Mail Australia

Published: 17:47 AEST, 27 October 2014 | Updated: 22:36 AEST, 27 October 2014
  • http://www.dailymail.co.uk/tvshowbi...aled-dancer-strips-sultry-snaps.html#comments
    Australia is set to meet her during Monday night's episode of Big Brother.

    But new housemate Penny Higgs has a saucy past that is too hot to hide.

    It seems the 30-year-old professional dancer has dabbled in some racy photography in her time, with images surfacing of the brunette posing nude.

    Scroll down for video

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    Raunchy past: New Big Brother housemate Penny Higgs has dabbled in some racy photography in her time, with images surfacing of the brunette posing nude for the camera

    One saucy snap reveals the reality star stripped down to absolutely nothing, laying in a bath tub and revealing her enviable figure.

    Lying on her side, Penny's petite frame is on show, with her toned legs and a significant glimpse of her chest clearly visible.


    She gives the camera the ultimate sultry stare, while her wet locks swirl in the water.

    In another provocative photo, the beauty gets in touch with her wild side as she reclines against some sandy rocks.

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    Wild child: In another provocative photo, the beauty gets in touch with her wild side as she reclines against some sandy rocks

    Clad in a skimpy bikini, once again Penny leaves very little to the imagination.

    The dancer sports a sultry black bikini top which reveals a generous glimpse of her cleavage.

    And with a pair of matching bottoms secured with thin strings, her toned stomach and slim pins are also on display.

    Resting her left arm on the sand, Penny's right hand clutches onto her ruffled raven locks.

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    In action: The dancer has also starred in musician Wale's video clip for his song Lotus Flower Bomb Remix

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    Working it: The brunette stared sultrily into the camera with her mouth slightly open to get hearts racing

    If the images are anything to go by, Penny will certainly get the male housemates swooning when she enters the Big Brother house.

    The ex NBL cheerleader from Victoria has been dubbed to have the 'strength' to take on the Big Brother house, and her fine physique will give housemate Leo a run for his money in the gym.

    Speaking about looking after her body, she says: 'When I get up in the morning I put on 3 bras. I wear 3 bras so my boobs won't be saggy when I'm older.'

    And it could very well be the case that one housemate will get lucky with the lady who has 'been on my own for a very long time' and is single and ready to mingle.

    1414386690326_Image_galleryImage_20141026_PENNY_0053_jpeg.JPG



    Reality star: Having previously competed in the 2009 series of So You Think You Can Dance, the brunette beauty is no stranger to reality television

    Having previously competed in the 2009 series of So You Think You Can Dance, the brunette beauty is no stranger to reality television.

    Proving she's strong on the inside and out, Penny says she won't tolerate pretentious housemates.

    'I can't stand pretentiousness. Can't stand guys that are self-obsessed. There's more to life than being pretty. It's so shallow when people think that being pretty will get them through life,' she says.

    Having said that, Penny also says there are a few physical attributes that have to past her test.

    'If I saw someone with blackheads, I would probably ask them if I could squeeze their face,' she says.

    1414386751665_wps_114_20141026_PENNY_0133_jpg.jpg
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    Busty brunette: Speaking about looking after her body, she says: 'When I get up in the morning I put on 3 bras. I wear 3 bras so my boobs won't be saggy when I'm older'

    Joining Penny in the Big Brother house will be three other intruders by the names of Richard, Tom and Lina.

    To balance the body of Penny comes the brains, and new banker Richard has been dubbed to be the intelligent newcomer.

    Meanwhile marketing manager Tom calls himself the ultimate 'mummy's boy'.

    And finally the foursome is complete with a little soul, with 25-year-old fashionista Lina the second female intruder.

    Big Brother housemates meet four latest intruders
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    1414386778270_Image_galleryImage_BB_4_From_Next_Door_27th_.JPG


    Four new housemates: Joining Penny in the Big Brother house on Monday night will be three other intruders by the names of Richard, Tom and Lina

    Read more: http://www.dailymail.co.uk/tvshowbi...dancer-strips-sultry-snaps.html#ixzz3HM2ss176
 
'He'll teach Skye a thing or two!' Big Brother's new housemate Richard aka The Brain is 'known to correct people' and could help the ditzy blonde with her vocabulary
By Amy Croffey for Daily Mail Australia


Both the Lowers posted instagram pics promoting Nexus Notes months ago - another 2014 HM with a connection to a 2013 one?
 
'He'll teach Skye a thing or two!' Big Brother's new housemate Richard aka The Brain is 'known to correct people' and could help the ditzy blonde with her vocabulary
By Amy Croffey for Daily Mail Australia

Published: 20:26 AEST, 27 October 2014 | Updated: 21:14 AEST, 27 October 2014


  • 1414406043634_wps_1_20141026_RICHARD_0046_jpg.jpg






    Brainbox! He 'backs himself as an English scholar', his business partner and former AFL player, Hugh Minson told Daily Mail Australia on Monday


If he's so smart how come he forgot to wear socks.
 
I just hate the fashion of rolled up pants, boat shoes and no socks.

YOU ARE NOT 70 YEAR OLD RETIRED MILLIONAIRE BOAT OWNERS.
When I visited a friend in the ACT years ago I was told it was a local trend to wear almost any type of shoe without socks. That was long ago, but maybe it's still trendy.

On that same trip I was treated to young females in sun dresses with huge black desert boots at Melbourne airport. That was quite a shock too. I see Skye still subscribes to it.
 
When I visited a friend in the ACT years ago I was told it was a local trend to wear almost any type of shoe without socks. That was long ago, but maybe it's still trendy.

On that same trip I was treated to young females in sun dresses with huge black desert boots at Melbourne airport. That was quite a shock too. I see Skye still subscribes to it.
Yeah. Both unfortunately are still fashionable attires. I just do not get it.

Shoes + no socks, I cringe at the hygeine issues.
 
Big Brother fans lash out on Facebook
AAP
October 28, 2014, 1:28 pm

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Big Brother's official Facebook site has become a whingeing wall for fans of the reality TV show.

The top two comments on the latest post by the Nine Network, heavily criticise the number of stunts and the varying start times of each episode.

There are other comments about the show not being streamed live, the over use of the word "like" by the current housemates and calls for the producer to be changed.

"Why can't you just listen to your viewers.. If you want higher ratings, maybe take what they say into consideration.. No one likes this new crap you're trying to call a reality tv show. Just let us see more of the "reality" side and dump all the stupid twists..," Nicole Likopoulos wrote.

Her comment received more than 130 likes.

There was a similar appreciation for a post from Micheal Vandenberg who dug the boot in about the show introducing four intruders at once on Monday.

"Last night (sic) episode was crap ... just another pathetic attempt to lure viewers ... channel nine u already lost the viewers when u had big brother start at stupid times."

Vandenberg's post had more than 86 likes.

Another fan went so far as to call for the head of producer Alex Mavroidakis.

"This is the worst season yet (last year was your best!). not sure who is producing this one, but who ever it is, he/she has no idea about what reality is and what viewers want," wrote Charlie Jackson.

His comment was followed-up with Desiree Hunt saying, "Someone needs to be fired!"

These posts are just the tip of the iceberg. There are dozens of critical comments.

Nine recently reduced the number of episodes a week from six to four. This means just eight hours, including evictions, nominations, and recaps, out of a possible 168 hours of potential viewing is being aired each week.

https://au.news.yahoo.com/thewest/entertainment/a/25369678/big-brother-fans-lash-out-on-facebook/
 
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