I'll try to be reasonable but also I can't help but compare with BBUK which has also gone through 3 reboots across 3 different channels.
- Lead up / format: They tried to have it both ways with promoting "OG Big Brother is returning" but the show still ending up pretty close to Channel 7 / MAFS / Love Island. When you try to have things both ways like this you end up with a watered down product - it's better to just be one or the other. Obviously the die hard fans have been annoyed. I feel like the casual viewers from OG days will slowly drop (see the Tiktok video above), leaving the young viewers to stick around who don't know any different.
- Daily show: I don't mind the diary room cutaways and I think this is a good way to give BBAU its own identity. But there's a pacing problem. As far as I know BBUK and AU now have the same episode runtime (for regular daily shows). But BBAU feels incredibly rushed and exhausting. BBUK is able to give events so much more room to breathe and play out. I suspect Ten is cramming more advertising into the show than ITV. I feel like I also saw more storylines in the 30 minute Ten days.
The clicky/boppy transition clips are too long and repetitive, they are already annoying. They should have just copied BBUK directly on this - reasonably fast transitions zoomed in on something new from the house each time. It doesn't eat up air time and keeps some visual variety.
- Live shows: Rough and janky. The crew seem inexperienced: lots of timing issues, audio mixing was a problem early on. The eviction stage is Temu BBUK and looks cheap in daylight. I get it - scale and budget is so much smaller in Australia but yeah it looks cheap. As others have said, Mel is a good host let down by low production values.
- House: It is what it is. BBAU has never been known for having signature houses (except for the huge backyards by international standards). They have obviously taken cues from BBUK and it's fine.
- Housemates: They cast 5.5 very blokey straight men (Conor mimics the others in group situations). This is almost half the house. As we've seen on so many BBAU seasons (and also BBUK 2024)... when you have more than 2 blokey men they just dominate every aspect of the house. They form a pack and collectively kick and/or bully out the other housemates. They cause the daily show storylines to be dominated by which hot chick they wanna fuck. The entire storyline for the first two weeks has been Colin and Holly hooking up, and now Coco and Bruce hooking up. Yawn.
- Creative direction: One thing I have always admired about BBUK is a strong creative direction (most seasons). For example, this year the house was eyeball themed. The opening credits featured eyeballs, the house was decorated with eyeballs, the housemates had a purchasing currency called Eyes, there were tubes across the house where Eyes could be dispensed by BB which formed part of various tasks. All very cohesive and put together.
In comparison, BBAU so far feels like grab-bag of ideas with nothing connecting them together. For example, the last supper where Jane, Holly and Michael had to dress as clowns. Why clowns? If this was a last supper like BB announced, wouldn't robes have been more fitting? The room was decorated to look like the last supper chambers! But clowns? It felt like no one had paused for a moment to flesh this choice out. Instead, some one plucked these cheap ass clown costumes from a $2 store and said "this'll do".
Some analysis on all of this:
I'm especially disappointed with the casting because it shows Ten haven't moved on from the BBAU 2003-2007 template of young people with hot bods. And since the show is being pushed to have Love Island / MAFS elements, I can only conclude that this is simply the state of Australian FTA television now. Mostly junk food TV, copying each other and doing it on the cheap. The viewers who like this will stay on FTA and the others have so much more choice to go elsewhere. I hadn't watched FTA in years before this, so I find it jarring.
I wanna be kind and say that this is probably being influenced by Ten executives being super risk averse, but really who knows.
I have a lot of friends who work in the creative arts (not only TV) and there's a common theme of needing to leave Australia to further your career because Australia is rigid, afraid of new things, and there's a huge talent drain away to the US and UK. Honestly, I see the effects of this in the current season of BBAU. They are likely doing their best but it's feeling derivative and the staff seem inexperienced.
I wouldn't be super interested in the show if it wasn't for the live stream.