Big Brother teased in new Channel 10 2025 promo

JWally said:
Not sure if shared elsewhere but I spotted this in Fortitude Valley, Brisbane, a few days ago
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It’s interesting the “BB10” branding is so prominent. Technically this would be BB9 for 10. I guess something only a person that’s religiously watched the show would notice but hey.
 
dasnico said:
It’s interesting the “BB10” branding is so prominent. Technically this would be BB9 for 10. I guess something only a person that’s religiously watched the show would notice but hey.
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Just like there was no Windows 9.
 
And no doubt something will be slapped all over BB too. Does seem with 10 they only commission shows to promote other shows.
 
Has anyone been able to capture the short variant of the Mel promo that doesn’t air as often as the long one?

She says something different to the main promo, something like “what am I supposed to do?”, then gives the camera a “Big Brother is always watching”. It goes for maybe 10sec.
 
I haven't, but if when you see it you can note what time it was it might help. The 10sec promo I mentioned on Monday (not with Mel) was again aired last night around the same time.
 
marquisite said:
I haven't, but if when you see it you can note what time it was it might help. The 10sec promo I mentioned on Monday (not with Mel) was again aired last night around the same time.
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It was during Ten News at 5, in Melbourne. Don’t worry, as a completionist I am on the hunt! 🧐;)

I’m missing captures of only three promos so far, that we know of:
- the short, aforementioned different version of Mel in the control room (approx 10sec)
- “TV history/returning home” bumper (approx 10sec)
- “I C O N I C” bumper (approx 5-10sec)
 
The following 30sec promo seems new(ish), I think? It is a combination of the previous 15sec iconic moments promo and roughly the last 15sec of the full Mel control room promo.


Also, curious about the frequency of BB promotion, I recorded Channel 10 in Adelaide between 4:30 and 7:30 and noted promos at the following times*
  • 4:41 pm: 15sec iconic moments promo (already capped, although cap is missing launch date).
  • 4:55 pm: 30sec promo with Mel (60sec version already capped).
  • 5:19 pm: 30sec promo with Mel VO (shared above, at the start of my post).
  • 6:18 pm: 30sec Mel promo again
  • 6:35 pm: 15sec iconic moments promo again
  • 6:50 pm: 15sec iconic moments promo yet again
  • 7:21 pm: 15sec iconic moments promo for a fourth time - any guesses that this is 10's favourite version for this evening 😅
* A chance I may have missed some while scrubbing through the various ad breaks - who'd have thought of skipping the programming to only watch the ads!?! 🤣.
 
marquisite said:
The following 30sec promo seems new(ish), I think? It is a combination of the previous 15sec iconic moments promo and roughly the last 15sec of the full Mel control room promo.


Also, curious about the frequency of BB promotion, I recorded Channel 10 in Adelaide between 4:30 and 7:30 and noted promos at the following times*
  • 4:41 pm: 15sec iconic moments promo (already capped, although cap is missing launch date).
  • 4:55 pm: 30sec promo with Mel (60sec version already capped).
  • 5:19 pm: 30sec promo with Mel VO (shared above, at the start of my post).
  • 6:18 pm: 30sec Mel promo again
  • 6:35 pm: 15sec iconic moments promo again
  • 6:50 pm: 15sec iconic moments promo yet again
  • 7:21 pm: 15sec iconic moments promo for a fourth time - any guesses that this is 10's favourite version for this evening 😅
* A chance I may have missed some while scrubbing through the various ad breaks - who'd have thought of skipping the programming to only watch the ads!?! 🤣.
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I’ve had Ten playing via their website (Melbourne based) since about 11:30am right through to 8:30pm, in an attempt to catch new or uncapped promos too (the things we BB fans do… 🤪). The merged promo you’ve posted isn’t actually new, it hadn’t been uploaded but has been airing for about a week and a half (around the time the launch date was announced).

I gotta say, Ten are known for frequently playing the promo of their next big show (nearly too much) and today the 1min main Mel promo played at least 20 times over the course of the 11 hours I had it on… I’m almost sick of it now, haha… and that 30sec IconicMoments/BolderBadder promo aired almost just as much, if not more! If you want a gage, one or the other played in either every single - or at least every second - ad break over the course of today.

It’s kind of a shame because we know they have a whole bunch of other promos produced, most of which actually hint at twists or things to get excited about. But perhaps they’re gatekeeping those to air more often once the HMs go into lockdown?

In addition to the above, the “OG That Inspired” promo also started airing again quite frequently here this evening (maybe an additional 8 times?) and the 10sec “Returning Home Where It Belongs” bumper aired only once. So BB (and The Celebrity Traitors UK) well and truly dominated the Ten TV live stream promos in Melbourne.

…and yet, outside of all that, still haven’t caught the “rarer” and shorter promos we’re missing to be capped.
 
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the Theorist said:
I gotta say, Ten are known for frequently playing the promo of their next big show (nearly too much)
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Earlier I happened to flick 10 back on and no joke in one of the ad breaks BB was promoted TWICE - once at 8:44 pm with the 15sec sideways house promo, then just two minutes later another promo, this time 'the OG that inspired... xyz'. 😮

EDIT: And then next ad break 8:57 pm the 60sec mel promo.
 
Figured I'd put together a 2025 BBAU promo running list, for those following along at home. Excludes social media only campaigns, such as the Dreamworld announcement set.
  • Sep 2024: 1min44sec Ten's BB 2025 Upfronts video - ft. Peter BB "standby for an important announcement" VO
  • Jul 2025: 45sec Ten's Q3/4 slate promo (v1) - ends w/ text "...and we've got the key to a brand new house!" [capped]
  • Aug 2025: 2min10sec Ten's Q3/4 slate promo (v2) - ends w/ eye graphic and flashes of past BBAU titles [capped]
  • Aug 2025: 15sec "Apply Now" casting promo ft. Mike VO [capped]
  • Sep 2025: 50sec "The Show That Made TV History" promo (v1) - ft. AI "standby for an important announcement" VO, adds Mel w/ clips from OG series [capped]
  • Sep 2025: 45sec "The Show That Made TV History" promo (v2) - excludes AI VO [capped]
  • Sep 2025: 30sec "The Show That Made TV History" promo (v3) - slightly shorter than above [capped]
  • Sep 2025: 15sec "The Show That Made TV History" promo (v4) - even shorter again [capped]
  • Sep 2025: 5sec "Coming Soon" sting [capped]
  • Sep 2025: 15sec "Remember These Iconic Moments?" promo (v1) - ft. animated graphic of clips from OG series [capped]
  • Sep 2025: 15sec "Totally Real - Unfiltered - The Original - The Best" teaser [capped]
  • Oct 2025: 1min "BB Is Always Watching" promo (aka Mel in Control Room) (v1) - launch date & Leon BB voice reveal [capped]
  • Oct 2025: ~1min "BB Is Always Watching" promo (v2) - slight variant posted on Ch10 Instagram w/ an alt clip of Mel not featured elsewhere
  • Oct 2025: 15sec "Bolder Badder" promo - ft. Ten's male VO "Big Brother is back" [capped]
  • Oct 2025: 5sec "Sun Nov 9" sting [capped]
  • Oct 2025: 10sec "...Returning Home Where It Belongs" bumper [capped]
  • Oct 2025: 1min "BB Is Always Watching" promo (v3) - now includes launch date [capped]
  • Oct 2025: 15sec "Remember These Iconic Moments?" promo (v2) - now includes launch date [capped]
  • Oct 2025: 30sec "Remember These Iconic Moments?/Bolder Badder" - extended version merging two earlier promos [capped]
  • Oct 2025: 15sec "Live Stream DM chat" promo - ft. Mel VO w/ Leon BB [capped]
  • Oct 2025: 15sec "The OG That Inspired..." promo [capped]
  • Oct 2025: 15sec "BB Flips The House Sideways" promo [capped]
  • Oct 2025: 10sec Ten ident ft. photo of Mel w/ "Game On Moles" text & BBAU01 theme stem [capped]
  • Oct 2025: ~10sec "BB Is Always Watching" promo (v4) - short variant, includes alt clip of Mel [*currently uncapped]
  • Oct 2025: ~10sec "Iconic" bumper [*currently uncapped]

Feel free to let me know if I'm missing any - or if you've seen any of the uncapped promos online - or, better yet, if you've spotted any new promos not yet listed!
 
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