An excerpt from a TV Tonight article titled "TV's Unanswered Questions: Shows In Limbo":
http://www.tvtonight.com.au/2015/02/tvs-unanswered-questions-shows-in-limbo.html
BIG BROTHER (Andrew Backwell, Nine)
“No decision has been made on Big Brother. It’s fair to say I was disappointed with the ratings. It was certainly far from a disaster. Every audience with our shows is demos and as you know our target at Channel Nine is we don’t care about winning All People. It’s all about delivering the demos, it’s what advertisers need. Plus, if you remember, on catch-up online, it did an incredible job.
“It created a lot of revenue for Mi9 and you get so much volume out of it. It was 86 hours or something that we got out of it so it’s very cost effective TV. It’s not a cheap show but when you get so much content out of it, it makes the cost-per-hour cost effective. So that’s why we haven’t cut it loose. We’re still considering it.
“There’s still time for us to get it up for the last quarter, but only just. So we have to make a call on it very shortly and that all comes down to crunching the numbers with the audience it delivers, with the revenue it delivers, and with the amount of content, and just to see if it’s viable for us.
“What I think is worth seeing is if we can get it across our primary channel and one of our multi channels such as GO! So you can have some daily shows on GO! some events on Nine.
“So you’d have to look at having your eviction shows and your nomination shows on Nine to make it viable and then push that young audience to GO! for the daily shows. And I’m thinking that, if we could make it financially work, which is the big key to it, it would rate through the roof on GO! because you’ve got a dedicated bunch of fans. You’ve probably got 400,000 or 500,000 fans that will watch it whether it’s on Nine or GO!”
“No decision has been made on Big Brother. It’s fair to say I was disappointed with the ratings. It was certainly far from a disaster. Every audience with our shows is demos and as you know our target at Channel Nine is we don’t care about winning All People. It’s all about delivering the demos, it’s what advertisers need. Plus, if you remember, on catch-up online, it did an incredible job.
“It created a lot of revenue for Mi9 and you get so much volume out of it. It was 86 hours or something that we got out of it so it’s very cost effective TV. It’s not a cheap show but when you get so much content out of it, it makes the cost-per-hour cost effective. So that’s why we haven’t cut it loose. We’re still considering it.
“There’s still time for us to get it up for the last quarter, but only just. So we have to make a call on it very shortly and that all comes down to crunching the numbers with the audience it delivers, with the revenue it delivers, and with the amount of content, and just to see if it’s viable for us.
“What I think is worth seeing is if we can get it across our primary channel and one of our multi channels such as GO! So you can have some daily shows on GO! some events on Nine.
“So you’d have to look at having your eviction shows and your nomination shows on Nine to make it viable and then push that young audience to GO! for the daily shows. And I’m thinking that, if we could make it financially work, which is the big key to it, it would rate through the roof on GO! because you’ve got a dedicated bunch of fans. You’ve probably got 400,000 or 500,000 fans that will watch it whether it’s on Nine or GO!”
http://www.tvtonight.com.au/2015/02/tvs-unanswered-questions-shows-in-limbo.html