Yes, it lasted just long enough for the genius who approved this plan to realize that people won't pay to vote when they don't have the power to save. As soon as it became clear that voting was way down, they announced the twist was over and that Tim was coming in.
So ridiculous and it may have damaged the season in ways that can't be repaired. I don't think the public would have evicted Gemma over Jake, knowing that Jake is Tim's roommate and Gemma was at least creating drama.
The problem now is the editing and, for me, I don't need to watch these girls fighting constantly over petty stuff. I don't recall a single fight between any of the girls last year over silly things like stolen food or clothes. These girls are awful and they treat each other badly.