In the end though, I can't help but think that it's actually bad for them. I get that it's all about counter programming against the rivals. However even the way the show, especially last year jumped around the schedule like a kid in a jumping castle has to be bad for ratings. You need to have investigative skills to follow a show in Australia.
David Knox over at
TV Tonight tries his best to keep us updated with scheduling changes. However Nine refuses to send him amendments for fear of negative backlash.
Well here's an idea, schedule something well in the first place and stick to it.
There's no reason that the Block or Even BB should run sometimes up to 20minutes overtime.
/rant