but I think in 2025 we were naive to think that there wouldn’t be music under scores, manufactured romances etc.
The rawness that it should be just won’t happen anymore because networks are so used to having content that is “glossy” or structured that they can PR about and control.
I think it has always been way more likely that the 10 version would feature music. Even if we take aside that it's what they do on other shows, it's what they do on almost all BBs around the world. There is nobody inside production that would advocate for a more raw approach.
And while I would have been more surprised by the lack of music, I don't think it was naive to expect a show without music. OG was the marketing. Unfiltered was used in their main tag line for the reboot. Putting music over it, is putting a filter over it. If anything, it was naive to think that they would define OG as
just "it airs live and viewers evict".
There is also one big reason why I wouldn't use the word naive here: They are doing a very terrible job with how they use music. Even if you accept that footage won't be 100% unfiltered anymore, it's badly done. I want to throw in BBUS as a comparison. It's far from being the best edited show. The cartoony sound effect they sometimes use are embarassing. I think they use more music than BBAU does, but at least I as a hearing impaired person have to listen closely to hear the music playing over the whole segment. It usually only gets louder when you transition to the next scene. And it's used in a non-manipulative way. And for the very least, that's something that you could expect from a show that wants to be the original social experiment. (And I would still point out that a lot of podcasts, documentaries, true crime stuff, etc... is able to do well without using underscores like BBAU does. Majority is not always right.)
And it's most definitely not naive to expect manufactured romances. That's the one thing that many (not all) BBs around the world can still do nicely: being able to tell a story without needing to fit everything into their own vision of the story. Looking at BBUS again, I don't even think it is doing the show any favors. They try and want to do the Survivor thing where they have a winner's edit all season long, but obviously don't know the winner and have to guess. It works in some years, in other years it doesn't (with BB17 possibly being the most evident case for them not being able to handle things outside their control).
BBAU has it a bit easier in that regards, since the outcome is based on the edit (whereas in the US, the edit hardly affects the outcome), but it will still do damage to the brand. One of the worst things that happened to the 7 version was housemates telling us all the things that we didn't see on the show. It's something you don't get away with long term. And I don't think 10 will get away with it in the long term.
No viewer should come to accept the editing. Those manufactured romances and the edit around these romances is anyhting but "unscripted. unfiltered. unmissable". Don't do Big Brother if you don't want to or can't do Big Brother. Call it "Dreamworld House" and you can do the fuck you want to do with it. I mean, I'll begrudgingly take the music if they get the edit (and thus their general approach to the show) right next year.