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Celebrity cheats exposed in ‘fake Instagram followers’ scam

CELEBRITIES and wannabes who fake the number of their Instagram “followers” are about to be caught out as the social media giant cracks down on fake accounts.

Instagram, which yesterday became even bigger than Twitter, has started deactivating and deleting accounts that are not authentic — a move that will slash the number of followers people can claim.

Australians who will be affected include celebrities, bloggers, politicians and internet personalities who have bought followers in a bid to increase their social media reach.

Instagram communications chief Gabe Madway said the crackdown would provide more transparency for account holders and advertisers who use the site for promotional purposes.

“Follower counts will be accurate and only reflect the actual human beings or actual accounts that are following you,” Mr Madway said.

The fake follower scandal is a global phenomenon, with Kim Kardashian’s younger sister Kendall Jenner, as well as pop superstars Katy Perry and Justin Bieber, accused of buying followers to boost their profile.

A celebrity’s brand value is measured by their social media imprint and they in turn use that to leverage endorsement details. By banning fake accounts, advertisers will now know the real reach of their clients.

“A simple search of google shows how easy it is to bolster your social media following by buying followers,” She said. “It needs to be done because social media is taking up a large portion of where brands are taking advertising dollars.”

Ms Jacenko expects more than a few bloggers, celebrities and business owners who are “falsely advertising” will be left red-faced in the coming weeks. “If you are buying followers, it is a stupid way of doing business,” she said.

Local PR supremo Roxy Jacenko told The Daily Telegraph the move was a long time coming.

New figures reveal more than 300 million people use Instagram each month, a rise of 100 million since March.

Just like with Twitter, Instagram will now be allocating verification ticks to public figures and to product brands in order to highlight their authenticity.

http://www.dailytelegraph.com.au/en...m-followers-scam/story-fni0cvc9-1227153265948

Let's watch the Instagram followers drop by thousands.
 
realheidi
Now
Great pic with my Favy girls of Perth @cakie98@chloeeclements - great morning @929perth@929 #929christmasparty ❤️ girls xx

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jakerich55
4 hours ago
Just stocked up on @ascolour_au threads for summer!! best basics in the business #ascolour #threads #christmas #freshtodeath

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[DOUBLEPOST=1418360535][/DOUBLEPOST]jakerich55
3 hours ago
How do I find myself in these places... This warehouse is too deadly #LSN #warehouse #lifestartsnow #indy #ascolour #littlehelpproject

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tommackay11
6 hours ago · Toni And Guy Paddington
The Crown is Back! Shoutout to the creative direction of @leo_ryan_burke. Your vision to reinvent the Ronaldo was inspirational. For extra texture and a firm hold use @nakair. Who is the king of the hair now? @dion.kallis #nakhair #BBAU

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leo_ryan_burkeAmaze balls
dancinpennyHahaaaaaaa! I love it so much!
reallifedaveHow is this guy oh I mean that guy single? Jump on ladies.
 
gemma6foot6
7 hours ago
On Sunday I met the lovely @benfrombrisbane he finished his last show, last night... During the show I felt like i got to know him... He really put himself out there and I want him to know that he did a great job. What a ⭐️

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gemma6foot6
3 hours ago
We grew CORN!!!!!!! It's coming out of my ears!!!! I told you I was a gardener! Planting seeds #corn #fresh #gardener #seeds #bbau

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aisha_jade
3 hours ago · Common Galaxia
@travisjake_ Wasn't lying when he said the food in Melbourne was amazing, the breaky @commongalaxia was Top Notch

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aisha_jade
18 hours ago
Walk With Me ❤️ @travisjake_

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[DOUBLEPOST=1418361451][/DOUBLEPOST]travisjake_
3 hours ago · Common Galaxia
Baby aishhh @aisha_jade meeting two of the more important girls in my life :) the sister inlaw @al_saund@freshairwhavier and my girl @samanthalouisefox
Good to be back eating at my favourite local cafe too @commongalaxia food is MASSIV! #wildmushies #muesli #poachedeggs #avo #coffeefordays

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