It reads very much like a business account, not at all like the poor bumbling guy who was shy and awkward. He comes across as confident like someone with a goal in mind.
He's even being selective in his portrayal of his HM friendships and how he's interacted with them post BB. I noticed this when Tully was visiting the BB house along with Ben. Tully posted photos and mentioned him on Twitter, yet Ben barely acknowledge Tully.
Completely different compared to when he saw the Sugar Sisters again.
He's creating an image and trying to guess what his fans want to see Sugar Sisters nice and safe but Tully is too controversial so best avoid.
His problem is that he's an amateur, would probably benefit a lot from Tullys advice and connections, so is making mistakes.
All this thanking of celebs, posting all his gifts and fan mail while giving nothing of himself in the way of Jon event photos or interaction on Twitter is likely to turn fans off him.