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Big Brother teased in new Channel 10 2025 promo

Peter Dempsey, Leon Murray and Pete Cunningham (there were also a couple others towards the end of the run, particularly the female voice):
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Omg, how good to finally put a face to, I assume, "Crotchety Old Big Brother" and "Gay-Sounding Big Brother". 😄 As I've been calling them during my rewatch.

Now married with kids:
And good to know I was right about Gay-Sounding Big Brother, too. 😁
 
So in case nobody’s mentioned it yet, Ten have finally ramped up the adverts. The promo now airs once nearly every single commercial break all day and night, well at least from what I’ve seen it has. (We know Ten like to go overboard with their promotions… anyone that remembers their Masked Singer and I’m A Celeb campaigns, iykyk!) Can’t help but do a little dance every time I hear the theme on TV. 💁‍♂️

As someone else mentioned recently, it does not include the “AI” voiceover at the start, so they definitely got the hint from feedback on the day it was released on socials. I feel like it works better without it anyway.
 
As someone else mentioned recently, it does not include the “AI” voiceover at the start, so they definitely got the hint from feedback on the day it was released on socials. I feel like it works better without it anyway.
I did see the one with the AI voice after I mentioned seeing the one without, but glad they've canned it. I don't see why they didn't just keep the Peter Abbott version.

I also saw on the livestream chat that (from what I recall) they're getting ready to shift their focus to promoting more of the new season on their socials. Because we are only 6-7 weeks away from launch.
 
I'm so glad I don't have to suffer the ad strategy of 10 and the other Aussie networks but I think a big problem is they go too hard and too early and by the time the show actually comes around you're sick of it.

Also feel with 10 each reality franchise only seems to exist to promote the next - will probably have "I'm a Celebrity - January" tagged all over the episodes.
 
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