I can't see why they would make all this effort and then not do it properly. It's not supposed to be a race.
We still haven’t had it confirmed it’s a 4 week run, let’s at least try and stay positive before we know for sure.
I still have some hope it is longer than 4 weeks. Looking at Amazing Race’s run last year it is more or less the same - 9th of September to 20th of October. This year’s series starts on the 8/9/25.
I am wondering if they’re launching in last week of October and running it to the second week of December which would bring the run to roughly 6-7 weeks.
This is the remainder of the ratings year
Amazing Race runs from week 37 to week 43, The Block will also conclude sometime mid September. The Voice should conclude week 44. It could be possible for AR to lead into BB starting on Monday Week 44 (Gretel being featured heavily in advertising for the series makes me think this is a strategy to get older eyeballs on the new revival) and BB could run until Monday of week 51 bringing the series run to 6 weeks and 2 days.
It also means BB doesn’t have any serious competitors running at the same time, it would be difficult to launch against the end of the block and the voice, both formats finishing beforehand allows more eyeballs to funnel over to 10. Edit: 9’s next format is The Golden Bachelor and 7’s is MKR, nowhere near as competitive as The Block vs The Voice and MKR’s audience can be hit or miss at times, not overly loyal to the format.
10 have invested outside the ratings year before and have claimed they program to 52 weeks a year, it could be a possibility.