Well then maybe he is worried he can't 'perform'?
On a side note, would you have felt he was a player if Jade had come in as a normal housemate and not with the whole Drew couple thing? And if he had hooked up with her in the natural flow of the BB house? And then he had acted the way he is, I might be swayed into thinking he was playing her. But for now I see at as some footy player trying to be nice and not think so much with the downstairs area. It is a game after all and you need to be in it to win it! ( very bad choice of words I know).