The problem is the BB and 10 are both bold fonts that are kind of similar side by side. If they hadn't dropped the circle for the logo I feel it would have been more obvious it's BB on 10. Surely they had this discussion? It's triggering all the ND fans.Issue is 10’s current logo is too basic to be used in this way. Even separated I think it’s likely for it to be read as BB10 and not BB on 10 like they intended. That said I don’t think a blue circle would work in this context either so it’s really a lose/lose. At the end of the day I’m not bothered if the basic casuals find it “confusing”. Like I said the other day “Let them eat cake”.






