On 7Plus, he points to
Big Brother and the success of its online-only companion,
Big Brother Uncut as an example of walking that tightrope well.
Ross: “
Uncut has been doing fantastic streaming numbers for us, as is the series as a whole. This series was commissioned for 7plus initially, and we then were looking as to how much exposure we give the show on the main channel. I said to give it some exposure at 7:30, and that lasted a week.
“These younger-skewing shows, having them on the main channel can be a bit of a balancing act, but you want to give shows a profile to also drive people to 7plus. You can’t have them existing in a vacuum and expect people to find them.”
Mediaweek spoke with Seven's chief content officer, entertainment programming, Angus Ross, and chief revenue officer, Kurt Burnette.
www.mediaweek.com.au