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Ratings Thread 2013

Ok, a few important things to note about our ratings system (especially for OS viewers who are scratching their heads at our perceived low numbers...).

As has already been stated, Australia is a relatively small country (population) compared with the UK and the US. Also, the ratings reported in this thread come from OzTam who do not measure the whole population, rather just the 5 main capital city regions.

This link shows a map of the areas covered by OzTam:
http://www.oztam.com.au/documents/other/OzTAM Metro Total TV Coverage Map - Updated 151011.pdf

You will see that the little greeny splotches are are relatively small geographical survey size, however these areas are the largest audiences in Australia. So when a show is reported to have a million viewers, it means a million viewers out of those 5 greeny splotches, not out of Australia's ~22ish million.

I am actually unsure of what percentage of Australia's total population are actually represented by the 5 capital markets. Perhaps [MENTION=31810]IRT5[/MENTION] knows the answer to this?

The rest of Australia is covered by 'Regional Tam' and 'Nielsen Media Research Australia.' I don't know if/where their results are posted online??


Now as for [MENTION=34641]Ayr[/MENTION]'s question. At the moment the results that a posted here daily are based on live or as live viewing. Which means the program had to be watched by 2am the following morning to be counted (whether live or via PVR). Earlier in this thread I posted the consolidated figures which come out later and account for people watching on PVR later than 2am the next day (some time over the following week, I believe).
At this point in time I do not think online catch up services are counted at all, but I'm sure that it won't be too long before they are. It has only been just recently that every network had a substantial and reliable online service.

This data comes from within those greeny splotches using a sample population of 3500 homes. These homes are supposed to be a reflection of the whole areas so I am certain that they have a range of different sized homes and I know that multiple televisions within a house are also counted. Apparently even visitors who watch television in a sample home are also counted.

I am just an interested 'ratings-watcher' not a professional by any means, so what I am saying is based on my own interest and research. I could be slightly wrong in my understanding but this is what I have been able to gather.

Note: I am not an OzTam subscriber and do not have a box in my home.

Hope this is helpful.
 
Actually, I just found on their website that some online viewing is already being metered.

What are OzTAM's plans for TV viewing on devices other than the conventional TV?
OzTAM is currently in the implementation phase of metering desktop and laptop PCs (Windows/Mac) as well as television sets within panel homes to capture viewing of TV broadcast-related content. OzTAM is also developing processing systems and options for future reporting. As at July 2013, approximately 15 per cent of OzTAM panel homes had both their in-home TVs and PCs metered. The PC meters capture viewing via the PC of TV broadcast-related content, such as catch-up TV or TV streamed live via an internet connection or a tuner card.
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bleachy_dude said:
I really don't understand why they are so tight and precious with the details.
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because people have to pay to access the data, so someone publishing all of it online for free, would mean they wouldnt make (as much) money.
see also: film studios VS pirates.
 
tw2g said:
because people have to pay to access the data, so someone publishing all of it online for free, would mean they wouldnt make (as much) money.
see also: film studios VS pirates.
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Yes I understand why the whole content can't be posted online verbatim. However there should be, IMO, freedom to post individual results to interested groups. So there shouldn't be a problem with full BB results being posted on here.

Money makes the world to around I guess ...
 
bleachy_dude said:
At the moment the results that a posted here daily are based on live or as live viewing. Which means the program had to be watched by 2am the following morning to be counted (whether live or via PVR). Earlier in this thread I posted the consolidated figures which come out later and account for people watching on PVR later than 2am the next day (some time over the following week, I believe).
At this point in time I do not think online catch up services are counted at all, but I'm sure that it won't be too long before they are. It has only been just recently that every network had a substantial and reliable online service.
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Bleachy_dude, thankyou. That's an awesome explanation of how "ratings" happen; with the BB focus. Again: ta. Kinda sad that catchup on things like iPad at 4am tomorrow (my default...) isn't *yet* counted as viewers. Ignore the delivery device = iPad, mac, pc, pencil. Which platform would offer the most convenient/best launch/strategy for adoption?

Again; maybe I've gotten "it" wrong. Worst from me; I'll watch an eviction on the iPad, rather than the iMac lol :)
 
Ayr said:
Bleachy_dude, thankyou. That's an awesome explanation of how "ratings" happen; with the BB focus. Again: ta. Kinda sad that catchup on things like iPad at 4am tomorrow (my default...) isn't *yet* counted as viewers. Ignore the delivery device = iPad, mac, pc, pencil. Which platform would offer the most convenient/best launch/strategy for adoption?

Again; maybe I've gotten "it" wrong. Worst from me; I'll watch an eviction on the iPad, rather than the iMac lol :)
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It will still only be the people with an OzTam box in their house whose viewing on whatever platform will be counted.

So if you haven't got a box, watch it on whatever you like.
 
Have always wondered; is the "box" a lottery? A directed request?

To be blunt: how does one involve oneself in TV ratings? Not possible because it's blind luck? Or?

(Not that this household would be useful at all; shiftwork kills ratings...) Just curious.
 
Ayr said:
Have always wondered; is the "box" a lottery? A directed request?

To be blunt: how does one involve oneself in TV ratings? Not possible because it's blind luck? Or?

(Not that this household would be useful at all; shiftwork kills ratings...) Just curious.
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invitation only, and if you had any interest in ratings, they probably wouldnt let you in for chances of skewing the results
 
bleachy_dude said:
I am actually unsure of what percentage of Australia's total population are actually represented by the 5 capital markets. Perhaps [MENTION=31810]IRT5[/MENTION] knows the answer to this?



Hope this is helpful.
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The population covered by OzTam is 15.8 million individuals which is about 72% of the population.

In last week's ratings the highest rated show (The X-Factor) had 1.49 million viewers, there were 13 shows that averaged 1 million over the week. Monday had the highest rated Big Brother which came in at number 22 for the week, Tuesday was 25th, Thursday 28th, Wednesday 39th, BB Confidential 46th and Friday 51st.

In the regional ratings The X-Factor rated 649,000 for Monday. On the same night BB had 291,000, Thursday 271,000, Wednesday 262,000 etc.

Combined BB metro plus regional

Mon 1,187k
Tue 1.099k
Wed 1,052k
Thu 1,122k
Fri 864k
Confid 953k
 
bleachy_dude said:
p.s. great post, mate. However, serious question, is the above quote not relevant to US and UK markets also?? :confused:
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We drink earlier and more.

USA - have to be 21; UK is probably similar 18 is that the drinking age?

Anyway we are a nation of boozers, face facts, we are trying to change that.
Kids, yes kids, of 12 are known to get pissed even.

But it's generally the 14/15 year olds getting binge drink drunk weekends. Then there are the legals at 18, who are have mostly moved on to drugs by now, with alcohol on the side, eccy and nightclubs - as they are legal and can now get in.

Do the USA and UK have the booze culture we have?

Oh and I note - I think it was Australia's Got Talent, 2.5 million, so hits are sometimes still getting over 2 mill!

Love your work Bleachy/Blocky - and Gumby, those old vids are so funny, every child in our family, every generation is MADE into a Gumby fan.
One of my brothers, late 40s, still has the prized Gumby doll, has to leave it to someone in his will:):):)
 
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kxk said:
We drink earlier and more.

Kids, yes kids, of 12 are known to get pissed even.

But it's generally the 14/15 year olds getting binge drink drunk weekends. Then there are the legals at 18, who are have mostly moved on to drugs by now, with alcohol on the side, eccy and nightclubs - as they are legal and can now get in.
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just like to say, yes thats the stereotype and whats portrayed in the media, but god, the majority isnt like that.
 
tw2g said:
just like to say, yes thats the stereotype and whats portrayed in the media, but god, the majority isnt like that.
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I'm not going by media bullshit.

This my own experience.
Family members.
Adopted son & his friends & associates - all have thankfully moved on from the Eccies, but not before a couple were casualties.

And my experience at work.

It is our culture - we are trying to change it, but we cannot deny we live in a drinking and encouraged to drink culture.
Aussies drink more than other cultures, and we are becoming the dumping ground for powders and hard stuff - simply because our economy is doing ok.
 
yeah fair point, but from my experiences, its nothing like that at all...
 
Wiki is very unreliable - those stats are wrong, and mostly based on guesstimates anyway.

In all other drinking studies, we come either 4th or 10th, depends on the criteria they use and how recent the studies, we are changing.

Never forget Bob Hawke our former prime minister still holds the record for some booze thing, drinking a yard glass is it???
Boozing has just always been socially acceptable here in a way other countries do not accept the same culture, the tales of the 6pm swill, and all that before our time...drink, drink, get drunk.....
 
Well anyway, that's not really what we are here to discuss.

At least BB is doing better than Masterchef: 1.06 million for the finale! ouch.
 
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