I have no problem at all with them using their 15 mins of fame for a good cause (I was disappointed Tully didn't do that), I am just genuinely unsure how riding across India raises money for an Australian charity - I don't get how it works in terms of fundraising? I look forward to getting a better understanding when plans are all finalised and they are advertising it.
I assumed it would be a getting sponsored by friends and family back home thing. Kinda like sponsoring someone to do the 40 Hour Famine. Or maybe they'll ask fans to sponsor them to do it with that money going to MS Aus.