fair enough Tra - however when someone is addressing me over the phone, has never met me, will never meet me, couldn't give a rats a$$ about me I do not want to hear an endearment like Love, Darling, Sweetie coming out of their mouths towards me. Its rude and disrespectful - its uncaring - its a total misuse of the words ... and basically - its laziness. They haven't taken the time or care to note my name which I gave at the start of the conversation so just pluck some stupid term out of the air as a form of address. I always take down the name of the person I'm dealing with and make sure to address them by their name when I'm thanking them at the end of the call. No matter who it is. (well ok - Mumbai IS an exception!)
whilst in your line of work - when showing respect, caring and love towards a patient - fair enough ... in mine - not so much.
Different strokes for different folks