The Aussie networks have a very old fashioned attitude in that regards compared to the UK and even US. I think only Ant and Dec have "golden handcuff" deals now and the BBC even use ITV shows to announce some of their line up for Strictly. They know the battle is no longer with each other but with the streamers.Another thing with the Celeb seasons is they don't seem to be as network focused and self cross promoting as sometimes some of our celeb reality shows can have a slight edge of at times, Like DWTS likes to cast Home & Away cast, Seven news/network personalities, although exceptions like remember Sara Marie, Shannon Noll were on DWTS after they were ex-contestants of reality shows on TEN, similar to how CBBUK the last few seasons have had quite a few XFactor alums as housemates and guests. But they also have drawn from Corrie, Eastenders, TOWIE etc which are all on different channels IYKWIM.
The difference back then is most fans felt the show needed a rest rather than that C5 were saving something that shouldn't have been axed. I'm probably more positive about the Seven era of BBAU than what C5 called Big Brother UK.Yeah, Channel 5 relied on the Channel 4 days when they promoted the launch of the show on their channel, too. The main advert for their first series was former housemates doing the whole "when bruv takes over” singing and dancing. They even got more former housemates than Channel 4 did for their UBB adverts. Some people back then took it as a sign that Channel 5 will invest a lot of money and will make the show better again. Oh well…
It may only be two years since it ended on Seven but they did such a poor job of BBAU to most people it feels longer - and in a way Seven fucking it up so badly has meant Ten haven't had to promise too much to win over fans, though I do think they'll piss off many fans with such a short run.