I think they went for HMs with a big social following but not like ig influencers. So it gave them some free publicity with all the IG stories and post. His users aren’t just people watching the show, but also an “organic” reachIm genuinely at a loss. How did Kieran get casted let alone highlighted?
It must be an in-joke. Or a plant. Or has incriminating photos of the producers taken on his mobile phone whilst driving badly.
Havent looked but someone mentioned his youtube channel consisted of driving ineptitude gags and other such trite.He’s had contact with other network producers cause of his videos. Probably stemmed from there.