You don't get the importance. This isn't for super hot days. Everyone loves holding a Zooper dooper on a super hot day. This makes Zooper Doopers more accessible on less hot days. Win win.
tbh I feel like anyone that needs to use one is pretty weak. I mean, they're not that cold to touch, and in fact, in summer I usually rub the Zooper Dooper all over myself before eating it! I wonder if there's a market for "Rubbed On Jake Zooper Doopers" actually...
