I think that the SS are going to market their clothing line directly toward teens (so I don't think it needs to be high quality, cute and trendy carry the day), I have a feeling it could be successful if they stay focused on one market demographic (and if the clothes look better than their desserts).
Yes, this is what I was going for. I know they could find a market for that level of clothing in the US, but not play suits. ( note US people from hot climates might in fact wear play suits.)