Taking our coffee to the USA seems so odd, in every US TV show it's coffee, coffee, coffee, breakfast/lunch/dinner. And scoffing at instant.
So I assumed it must be good coffee they drink, they have plenty of Italian migrants.
Starbucks got thrown out of Australia with a sneer...........
"Now that the collective cheer of all coffee-loving Australians has died down, it's worth exploring just why Starbucks has failed to make an impression in the Australian marketplace.
Firstly, they didn't seem to pay much attention to product optimisation. In short, they just took what worked in the US, and tried it here. Unfortunately for Starbucks, what worked in the US was bitter, weak coffee augmented by huge quantities of milk and sweet flavoured syrups. Not so much coffee, as hot coffee-based smoothies.
For the Australian consumer, raised on a diet of real espresso, this was always going to be a tough sell.
Perhaps the final, and most important, lesson from the Starbucks experience is this: as consumers, we ultimately have the power to kill bad products and bad brands. Don't give them your money, and eventually they'll go away.....
And for the same sort of reason, a UK chain tried to open Fish & Chip shops here - that died, selling shitty UK fish.
There is at least one fish & chip shop in every Aussie suburb, I think it's our national dish.
They sell all kinds of fish, battered and deep fried. With chips/French fries, and other tasty bad for you things.
Best home made burgers, dim sims, pineapple fritters and potato cakes.
We have 2 fish & chip shops, and they compete - it's fantastic. I think I need a crunchy piece of flake right now - that's shark, so yummy.