SnideAsides
Member
The fact that they are being hosted in the UK might make an impact but it's not like this is the first time BB has gone up against the Olympics. You also forget that BB usually airs between 9-11 pm and I'm not sure how many events are going to air at that time.
It'll conflict with the opening and closing ceremonies, swimming, athletics, cycling, gymnastics, most of the major indoor team sports' matches (especially those involving the UK team), and many finals in the combat sports. They're going to lose a LOT of viewers during the Olympics.