financial obligations to censor other content to be aired in their ad-fueled daily shows.
It's a popular claim (even among broadcasters and producers) that people wouldn't tune in for the daily shows if everything is spoiled on the live stream but reality proofs that theory wrong. I can give you multiple examples from around the world that show ratings decreasing when people got rid of the live stream and several examples when the ratings would go up with the live feed being re-instated. I can't name a single season where ratings went up after the live stream got cancelled.+
It's also very hard to find people who only watch the live stream. People that like the show watch the live stream and the TV show. I'd might even add: TV shows. People even tend to watch repeats of the daily shows if they are presented in a new context (e.g some kind of Uplate show or the omnibus that they had in the early days). If the show is good, die-hard fans will watch everything multiple times. The live feed, the repeat on the daily show, the repeat on the side show. It's a bit like Titanic. People keep watching the movie and any new series despite knowing that the ship will hit an iceberg, that it will sink and then most of them die. People flock to the movies right now to watch the new Wicked despite basically knowing what's going to happen. But they watch it for the journey, not so much the result.
There would have been nothing better for 10 than showing Vinnie's eviction on the live feed. I'm 100% convinced that ratings would have been higher. Because what would have happened is that all the talk about how brutal that eviction was would have happened
before the TV show. And then people would have had an incentive to tune in just to see how brutal it really was not to see the actual result, which doesn't matter to most regular folks anyways. They don't have that with "it's a surprise eviction".
It's actually something that producers of the very first series figured out as well. They were worried that people wouldn't tune in anymore if things are spoiled online... but then figured out quickly that there is no better marketing than letting people drum up the excitement of the show.
I dare anyone on production, the TV side or whereever to show me just one moment from any series of Big Brother where there was a brilliant moment on the live stream and then people were not tuning in for the next daily show.