This .I don’t mind them saying that it’s Big Brother for the Love Island Generation. That’s different from saying they are making it for the Love Island audience.
The Love Island generation want a strong social media presence, good production values, free in-app voting, easy to navigate and accessible streaming/ catch-up options.
I do think we’ll maybe only see a spin-off show on a Sunday night, similar to how Aftersun works for Love Island.
There’s a lot they can pull from the way Love Island is made and apply it to BB, without compromising on what makes BB stand out as it’s own individual brand.