The whole date thing was obviously not to impress Jade, but to tie in with the whole date comp that his family is running. He already has Jade hook, line and sinker. He didn't need to impress her with a date. He didn't even seem lovey dovey with her or tell her that he's falling for her etc. What was the point of it except for Ed to show what a gentleman he can be on a date to woo the female voters. I think BB realised it was a part of his strategy when he Ed started asking if he could take Jade on a date weeks ago, which is why BB hadn't let him do it - until they came up with the idea of Surly running it and making it difficult for Ed for a laugh! Ed is just using her. I have no doubt that Jade will throw herself at him once they are both out, and he will sleep with her, but it will be all over after that. He'll tell her that they will always be good friends but he doesn't want a relationship and he will break her heart. We'll all be reading about it in New Idea in no time.