New Big Brother ads air this weekend
EXCLUSIVE: BB says stereotypes will be rejected
14 June 2012
Channel Nine will begin airing the next round of Big Brother teaser ads this weekend.
From what we’ve seen the ads feature ‘everyday people’, apparently supposed to be auditionees, dancing in large groups with show host Sonia Kruger.
During the ad, ‘loud party types’ including blonde bimbos and shirtless muscle jocks try to enter the house but are rejected by Big Brother.
The ad is intended to address comments from the housemate hunt tour where auditionees complained that only attractive and loud people made it through. It is similar to the tag line used in 2008’s “I don’t think so” campaign.
We’ll have screen captures from the ads this weekend. Stay tuned.